Makeup Foundation

Natural and Organic Foundation from INIKA and Lily Lolo Makeup

Find a base that feels like you at Karen Alexandra Beauty and WellBeing, Tonbridge. Explore mineral powder, baked powder, serum and cream foundations from INIKA Organic and Lily Lolo, alongside lighter BB cream and targeted colour correction.

Whether you enjoy a barely-there finish or prefer to build your coverage, start with the texture you like and the way your skin feels. Natural and certified organic credentials vary by formula, so check the individual product details when choosing.

Choose your foundation texture

Loose mineral foundation: INIKA and Lily Lolo powders can be buffed on in light layers, allowing you to build coverage where you want it.
Baked mineral foundation: INIKA's compact powder offers a convenient alternative to loose minerals, with buildable coverage and a luminous satin finish.
Serum foundation: INIKA Organic Serum Foundation has a lightweight fluid texture, a satin finish and medium-to-full buildable coverage.
Cream foundation: Lily Lolo's cream formula contains jojoba and argan oils and can be blended with fingers, a brush or a sponge.
Lighter coverage and finishing touches: Lily Lolo BB Cream offers a fresh, light base, while Pressed Corrector helps target the appearance of uneven tone before foundation.

Finding your shade and finish

Think about your undertone as well as the depth of colour, and blend a little along the jawline to compare it with your neck in natural daylight. Start with a small amount and build gradually rather than applying more than you need.

If your skin is sensitive, check each formula's ingredients and follow its patch-testing advice. The right choice depends on the individual product and your skin, not simply whether it is a powder or a liquid.

Personal foundation advice from Karen

Choosing a foundation online can feel tricky. I am happy to help you compare shades, textures and coverage so you can find a base that works comfortably with your skincare and the finish you enjoy.

Explore more makeup, skincare and wellbeing favourites at Karen Alexandra Beauty and WellBeing Tonbridge.

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Luxurious feel

Luxurious feel, only need very small amount.

Thank you so much for taking the time to leave your review, it is so helpful. I’m so pleased you are enjoying the Kombucha Microbiome Foaming Cleanser. My best-selling foaming cleanser it’s wonderful for balancing the skin and cleansing without drying. With Pre, Pro and Postbiotics, it’s wonderful for every skin type. And lasts absolutely ages!!!
Hope to see you in the shop again soon 🥰

Really pleased with lip balm

Really pleased, keeping lips feeling soft.

Wonderful eye cream

Wonderful eye cream. Very moisturizing but feels light. The little jar lasts ages as you don't need to use much.

Thank you so much for taking the time to leave this review Emma. I’m so pleased you are continuing to enjoy the Snow Mushroom Eye Cream. I think this is your 3rd pot?🤔
It’s so incredibly moisturising and I always recommend this for very sensitive eyes or those who suffer with dryness or irritation around the eye area. So pleased it’s doing the trick for you.
Hope to see you soon 😍😍😍

Superb website, easy to navigate and excellent customer service

My 2nd time of purchasing this serum after a little break in between

My 2nd time of purchasing this serum after a little break in between. I hadn’t realised the difference it made to my skin until I’d stopped & then restarted.
Once dry it leaves your skin feeling hydrated , soft & silky.

Thank you so much for taking the time to write this review Lesley.
I know how much you are enjoying the NINI products since I launched them in April.

Just like you, I can no longer live without Crimson Beauty.😆

I use it every day and just love the healthy radiance it gives my skin.
During the summer months I didn’t even need to apply moisturiser over the top!

100% the best Hyaluronic Acid Serum I’ve ever experienced .❤️❤️❤️