MY BUSINESS JOURNEY: CHAPTER 9: NEW WORLD POST COVID

In Chapter 8, I shared how we navigated the strange, challenging months of the pandemic. As we emerged, it became clear that the world had changed — and so had the way we viewed our health and wellbeing.

For years, many of my clients struggled to find time for themselves, often viewing skincare and relaxing treatments as occasional luxuries. However, post-2020, I noticed a profound shift.

There was a new, collective determination to prioritize self-care. My clients became significantly more conscious of what they were putting on their skin, leading to a massive surge in interest for natural and organic products.

Finding the Perfect Match: INIKA Organic Makeup

This shift in mindset mirrored my own professional evolution. I found myself leaning deeper into my niche of Organic Facials, focusing on premium-quality, clean beauty that delivers results without compromise. This search for perfection led me to discover INIKA Organic Makeup. As a 100% natural and vegan brand, it was the "missing piece" my business needed to offer a truly holistic beauty experience.

Another unexpected change was the rise of remote working. With more people basing themselves from their homes, weekday appointments became preferable. I began to see clients during the week who used to be restricted to weekends or evenings. This gave both of us more flexibility.

These changes saw an unexpected increase in the demand for my organic facials, with prospective clients contacting me daily to secure their appointments.

The post-COVID world reminded us all to slow down and prioritise self-care. For me, it further strengthened my commitment to natural and organic products and facials providing even more clarity as to the direction I wanted to take my business as we all adjusted to our new normal.

The post-COVID world taught us to slow down. For me, it solidified my commitment to providing eco-friendly, organic treatments that help you feel as good as you look.

To book one of my facials.

Often my facials are booked 6 to 9 months in advance so booking early is highly recommended. I do get the very occasional cancellation which I am able to offer exclusively via my newsletter (which is free to subscribe to on my website here).

Please feel to browse here or get in touch to discuss your preferences.

Thank you for taking the time to read this blog.

Karen x