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Blog

Collage of Karen Alexandra Beauty’s 20th-anniversary window, family and community moments, beauty treatments, podcast artwork and treatment room.
Behind the Scenes

My Business Journey: From a Baby and a Beauty Couch to a Tonbridge Shop

A baby, a beauty couch and no grand business plan. What began in 2005 became a treatment studio, an online shop and a long-dreamed-of shop in Tonbridge. I’ve brought all twelve chapters of My Busin...

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Collage celebrating Karen Alexandra Beauty’s 20 years, with the anniversary shop window, group photographs, beauty treatments, an award photograph, podcast artwork and treatment room.
Behind the Scenes

My Business Journey, Chapter 12: On into the Future!

In the final chapter of My Business Journey, I look back on twenty years of Karen Alexandra Beauty, celebrate special milestones and thank the customers who have made it all possible. Here’s to the...

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Collage of Karen Alexandra Beauty’s anniversary shop window, treatment room, skincare shelves and online shop on a phone.
Behind the Scenes

My Business Journey, Chapter 11: A Huge Change

In 2023, I felt ready for a new direction. This is the story of finding 2a Avebury Avenue and turning my dream of a welcoming skincare and makeup shop in Tonbridge into reality.

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Karen and her family leaning together over the camera for a group photograph.
Behind the Scenes

My Business Journey, Chapter 10: A Family Affair

While my name is on the door, Karen Alexandra Beauty is a family affair. Meet the precious gang behind the business, from Paul’s online shop and carefully packed parcels to the children’s deliverie...

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Karen wearing a floral face mask in her treatment space, with skincare shelves behind her.
Behind the Scenes

My Business Journey, Chapter 9: A New World After COVID

As treatments returned, I noticed new priorities around self-care and more flexible working patterns. Chapter 9 shares how those changes shaped my facials, product choices and the next stage of the...

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Karen wearing a face mask and holding cleaning spray and hand wash beside skincare shelves.
Behind the Scenes

My Business Journey, Chapter 8: The COVID Years

When lockdown stopped treatments, we had to find a new way forward. Chapter 8 tells how Paul built our online shop and how the first At Home Facial Kits helped me stay connected with clients.

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Karen wearing a mask and gloves while carrying out a permanent lip colour treatment.
Behind the Scenes

My Business Journey, Chapter 7: The Pivot, Finding My Niche

A major investment in permanent cosmetics brought an unexpected lesson. In Chapter 7, I share why I changed direction and how that decision helped me find my niche in organic skincare and facials.

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Karen sitting in the garden with her young children, Will and Alexandra.
Behind the Scenes

My Business Journey, Chapter 6: The Ultimate Juggling Act

School runs, evening clients and the ever-present mum guilt. In Chapter 6, I share the challenges of growing a beauty business around family life, and the rewards that made the juggle worthwhile.

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Photos of guests, stalls and the shopfront at Karen’s Christmas shopping event at The Bakehouse at 124.
Behind the Scenes

My Business Journey, Chapter 5: Finding Clients and Keeping Them

From baby groups and homemade flyers to Christmas shopping evenings, Chapter 5 shares how I found my clients in Tonbridge, and why looking after them has always mattered just as much.

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Karen kissing an Éminence-branded round mirror in a heart-shaped photo.
Behind the Scenes

My Business Journey, Chapter 4: Discovering the Skincare Range That Shaped My Business

With a treatment space of my own, I needed a skincare range I could believe in. Chapter 4 shares how I discovered Éminence Organic Skincare and why it helped inspire my Tonbridge shop.

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