My Business Journey, Chapter 4: Discovering the Skincare Range That Shaped My Business

In Chapter 3: A Permanent Home, I shared how our garage became a warm, cosy treatment space. With a room of my own, it was time to think carefully about what I would use inside it, especially my choice of skincare.

Welcome to Chapter 4 of My Business Journey, the story behind Karen Alexandra Beauty and Well-Being in Tonbridge. This is how I discovered Éminence Organic Skincare, a range that would become an important part of my treatments and help shape the future of my business. In Chapter 5: Finding Clients and Keeping Them, I share how local connections and client care helped the business grow.

Finding a skincare range of my own

When I founded the business, I made use of the Clarins and Jo Malone products I had collected during my years working with both companies. Those supplies were running out, and I wanted to find a range that felt right for the business I was building.

One thing mattered particularly to me: I wanted to work with an organic skincare range.

At the time, finding something that met all my needs was not easy. I came across lovely smaller brands with appealing textures and aromas, but I needed more than a handful of products.

What I needed as a beauty therapist

I wanted a broad professional range that would inspire me as a therapist and give me options for different skin needs. I also wanted products my clients could buy if they wished to continue their skincare routine at home.

It was about finding something I would enjoy working with, feel confident explaining and be happy to recommend.

So I got searching, and I found Éminence Organic Skincare.

My first impressions of Éminence Organic Skincare

I was instantly drawn to the colours, ingredients and exciting textures. The creams, lotions and liquids reflected the colours of the ingredients inside them, so different from the shades of white and cream I had been used to.

As someone who loves the experience of giving a facial, that variety was inspiring. There was plenty to explore, both in the treatment room and when helping clients choose products for home.

Growing confidence through working with clients

Using the range became part of the luxury facial experiences I loved creating. Clients could also explore the products at home, with advice from me about choosing a routine.

Over the years, my confidence grew as clients shared their experiences and returned to the products they enjoyed. That personal connection between a treatment, a conversation and an everyday skincare routine became an important part of how I worked.

Can you tell how fond I became of the range?

The inspiration to reach more people in Tonbridge

I wanted more local people to know about the skincare options available to them. I felt there was an opportunity to introduce a wider audience to the natural and organic ranges I enjoyed working with.

Spurred on by my confidence in Éminence, I decided to take a leap of faith and open my shop in Tonbridge town centre.

It was a way to bring together my work as a facialist and my enthusiasm for introducing customers to skincare, with the personal advice that had always mattered to me.

Personal skincare advice, without the pressure

My goal has always been to help people find products and routines that suit them. Never any pressure, just a conversation about what they are looking for and how I can help.

To explore the range, browse the Éminence Organic Skincare collection, or visit my shop in Avebury Avenue, Tonbridge.

Read all 12 chapters of My Business Journey

1. Chapter 1: A Baby, a Beauty Couch and a New Beginning
2. Chapter 2: Sleeping Babies and Homemade Price Lists
3. Chapter 3: A Permanent Home
4. Chapter 4: Discovering the Skincare Range That Shaped My Business (you’re here)
5. Chapter 5: Finding Clients and Keeping Them
6. Chapter 6: The Ultimate Juggling Act
7. Chapter 7: The Pivot, Finding My Niche
8. Chapter 8: The COVID Years
9. Chapter 9: A New World After COVID
10. Chapter 10: A Family Affair
11. Chapter 11: A Huge Change
12. Chapter 12: On into the Future!

Previously: Chapter 3: A Permanent Home.

Continue to Chapter 5: Finding Clients and Keeping Them.

Explore Karen Alexandra Beauty today

Visit Karen Alexandra Beauty for skincare, makeup and wellbeing favourites, with personal advice from me in Tonbridge.

Thank you for reading and for being part of the journey.

Karen xxx

Karen Alexandra Beauty and Well-Being

2a Avebury Avenue, Tonbridge, Kent